CFU Through Expiration Is the Probiotic Potency Claim That Matters
The only CFU number that matters is the one at expiration A probiotic label can promise 10 billion, 25 billion, or 100 billion CFU per serving and still tell consumers very little. The missing question is simple: does that count apply when the product leaves the factory, or when the consumer opens it near the end of shelf life? That distinction is not a technicality. It is the difference between a biological promise and a marketing snapshot. ...